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The team here at Pico are honoured to have achieved Google Premier Partner status in 2023 under changes to the program that made the standard of agencies selected for the accreditation even higher.
The team here at Pico are honoured to have achieved Google Premier Partner status in 2023 under changes to the program that made the standard of agencies selected for the accreditation even higher.
Only the top 3% of PPC agencies that meet Google’s robust requirements can achieve a Google Premier Partner status. Requirements include performance, spend and certification. A premier partner must also demonstrate excellent performance around client growth, retention and product diversification, whilst ultimately achieving the best results for their clients.
Despite our excellent results, it’s not about outperforming other agencies. At Pico, we employ real people who are passionate about what they do and how they do it, which shines through in the results that we deliver for the people and companies that we work with.
As a boutique agency, it’s a huge deal for us to have accomplished so much but it’s not where we draw the line and our team will continue to be invested in attaining the very best for our clients and those who choose to work with us, whether their need is PPC or one of the many specialisations we offer.
As demonstrated above, both must meet requirements surrounding spend, performance and certification but to be awarded a premier partner status agencies need to go a little further, we have illustrated the difference in the table below.
Performance: meet a minimum optimisation score of 70% in order to demonstrate you are able to set up and optimise Ad campaigns efficiently.
Spend: maintain a minimum ad spend of $10,000 USD over a 90 day period.
Certification: at least 50% of employees managing Google Ads need to be certified, with at least one employee certified in each topical area of Google Ads landscape.
Achieve the minimum in terms of performance, spend and certification.
Client growth: achieve a client growth rate that is competitive with the top 3% of agencies
Client retention: achieve a client retention rate that is competitive with the top 3% of agencies.
Product diversification: demonstrate the best results for your clients through a mix of search, display, shopping and app Ads.
No matter the accreditation, Pico are committed to achieving the most for your investment and getting the results that your internal stakeholders are asking for.
However, working with an agency that has achieved the accreditation does mean you are working with one of the best agencies in the field, in addition, you can enjoy:
If you would like to find out more about working with Pico, why not drop us a line on the form below?
Alternatively, request a free audit or call us on +44 (0)1294 507623 (UK) or +1 720-943-8616 (US) to arrange an initial consultation and find out more about how we could help you with your marketing needs.
