Strategic SEO Services for Sustainable Website Growth
Are you struggling to get your website to rank despite publishing content regularly? You're not alone. The truth is, winning organic search is no longer just about keywords; it's about building a brand authority that AI trusts and cites.
SEO for a World Beyond Keywords
Our SEO specialists have over 25+ years of experience optimizing websites across various industries, analyzing technical issues, content gaps, and user behavior to deliver measurable growth. We've seen firsthand what holds sites back—and how to fix it.
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Our Core SEO Process
Our two-phase SEO plan is designed to help you dominate traditional search and the new world of AI-driven results. We'll take your website from a solid foundation to a recognized authority, ensuring you're visible and trusted by customers and AI models.
Foundational SEO
A strong house needs a strong foundation; the same is true for your website. Our first phase is dedicated to perfecting your site's technical health, ensuring it’s fast, flawless, and loved by search engines. We'll set up your analytics and tracking, conduct a deep dive into your competitors' strategies, and proactively fix any issues we find. This foundational work isn't just about fixing problems—it's about preparing your website for rapid, measurable growth. By the end of this 90-day period, we aim to achieve a site health score of 90% or higher, setting the stage for everything that follows.
Growth & AI Visibility
With a solid foundation in place, we move into a continuous cycle of optimization and growth. In this phase, we seamlessly integrate traditional SEO with Generative Engine Optimization (GEO). Our approach helps you rank in classic search results while becoming an authoritative source cited by AI, driving quality organic traffic, and cementing your place as a leader in your industry.
We build a robust, entity-based content strategy that creates comprehensive topic coverage, and we format content for AI parsing to maximize your visibility in AI search results. We'll also build your authority through E-E-A-T signals, strategic link building, and evergreen content updates. You'll receive transparent, advanced reporting that includes tracking your brand's citations in AI-generated responses, so you can see how our efforts are making you an authoritative voice that search engines and AI models want to cite.
What We Do Differently
SEO that Prioritizes Quality Traffic
Are you tired of struggling with low rankings, ineffective content, and wasted resources? At Pico, we understand these pain points. Our SEO strategies are built on a simple philosophy: we focus on attracting the right visitors to your site, not just a high traffic volume.
We partner with you to understand your unique business and goals, then build a strategy that drives the quality traffic that leads to real, measurable business growth.
SEO Questions & Answers
Many businesses struggle with content that is either low-quality or targets the wrong keywords, which leads to poor rankings and high bounce rates. We fix this by focusing on a topic cluster approach. Instead of creating a single article, we build a hub of interconnected, high-quality content that addresses every aspect of a user's problem. This establishes your site as a trusted authority on a specific topic, which search engines—and AI models—love. By targeting "pain point keywords" and building these comprehensive clusters, we ensure your content is valuable to users and optimized to show up in both traditional search and AI Overviews.
We know it can be frustrating to not see immediate results from your SEO efforts, but it's important to remember that SEO is a long-term strategy. While our foundational work often yields quick wins in technical performance and site health, significant growth in rankings and organic traffic typically takes 6 months. We'll provide transparent, data-driven reports every month so you can track your progress and see the value we're delivering.
Ranking in AI Overviews requires a new approach that goes beyond traditional SEO. Our strategy focuses on Generative Engine Optimization (GEO) by creating clear, highly authoritative content that is easy for AI models to parse. We do this by structuring your content with concise, direct answers at the beginning, using structured data, and demonstrating strong E-E-A-T signals. We also focus on building topic clusters that establish your website as a definitive resource on a subject, making it more likely for AI to cite your content in its summaries.
The rise of AI Overviews presents a new challenge with "zero-click" searches, where users get their answer without visiting a website. Our solution is to adapt from a "traffic-only" mindset to a "visibility-and-authority" model. Implementing our Generative Engine Optimization (GEO) strategy ensures that your brand is cited directly within the AI-generated summary. This establishes your brand as an authority, building trust and mindshare even if a click doesn't occur. For queries that do require a click, our content is optimized to address user pain points so compellingly that it encourages the user to click through for more in-depth information. We focus on direct citation and high-intent, long-tail queries to capture audiences at all search funnel stages.
A strong technical foundation is essential for sustained organic traffic. We'll conduct a comprehensive audit to fix crawl errors, broken links, and indexing issues. We also prioritize optimizing your website's speed, mobile-friendliness, and internal linking structure to ensure search engines can easily access and understand your content.
What services do we offer for your business
See how our tailored solutions can boost your business. From planning to support, we provide the expertise to drive your success.