Is Your Website's Technical SEO Holding Back Your Growth?
Every day, billions of potential customers are searching for solutions online. But if your website's technical foundation isn't solid, search engines can't find or understand your content, meaning all your hard work on a beautiful design and great content goes to waste.
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Are Technical Issues Sabotaging Your Website's Search Engine Performance?
Your website might have foundational issues that prevent search engines from finding and understanding your content. This could be due to a poor site structure, a missing or incorrect sitemap, or broken internal links. We perform a comprehensive technical SEO audit to identify and fix these issues, ensuring your entire site is easily discoverable and properly indexed by search engines.
A slow website frustrates users and leads to a high bounce rate, which search engines notice and can penalize. Large images, unoptimized code, or slow server response times often cause this. We improve your website's speed by optimizing images, minifying code, and implementing browser caching, improving your Core Web Vitals scores for a faster, more stable user experience.
Even with excellent content, technical problems can hold you back. Issues like duplicate content, improper canonical tags, or crawl errors can confuse search engines about which page to rank, devaluing your efforts. We fix these technical bottlenecks using canonical tags and 301 redirects to consolidate signals and ensure search engines understand which pages are the most important, allowing your great content to rank as it should.
New content can't get traffic if search engines don't know it exists. This can happen if your robots.txt file blocks access or your sitemap isn't configured to include new URLs. We ensure your new content is quickly discovered and indexed by search engines by appropriately configuring your sitemap and robots.txt file, and removing any noindex tags that might prevent your new pages from appearing in search results.
In-Depth Website Audit & Technical SEO Analysis
A thorough audit is conducted to identify all technical issues hindering website performance, including problems with crawlability, indexing, site speed, and mobile optimization.Core Web Vitals Optimization
This service focuses on optimizing key Core Web Vitals—Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)—to ensure a fast, interactive, and stable user experience.Comprehensive Site Speed Optimization
We implement various techniques to improve website speed, such as optimizing JavaScript and CSS, optimizing images, caching mechanisms, and using Content Delivery Networks (CDNs).Website Structure & Navigation Optimization
This service ensures a logical website structure and straightforward navigation to improve user experience and help search engines understand the site's hierarchy effectively.Crawlability & Indexing Enhancement
We optimize the robots.txt file, sitemaps, and internal linking structure to ensure search engines can efficiently crawl and index all valuable content, and to fix crawl errors.Duplicate and Thin Content Resolution
We identify and address duplicate content issues using canonical tags and 301 redirects. We work to enhance thin content to provide more value to both users and search engines.Structured Data Markup Implementation & Validation
Schema markup is implemented and validated to provide search engines with context about the content, making it eligible for rich snippets and improved visibility.Mobile Optimization for Seamless User Experience
This ensures the website is fully responsive and provides a seamless experience across all devices, adhering to mobile SEO best practices.Server Response Code Analysis & Error Resolution
We analyze server response codes to ensure all critical URLs return a 200 status code and to resolve any errors that might negatively impact SEO.
Voices of Our Satisfied Clients
Pico Digital Marketing spearheaded effective and valuable campaigns. Their team is always approachable and patient in explaining their techniques and the rationale behind them. While they could hold more meetings to touch base, they're an organized and capable team that can really deliver.
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Voices of Our Satisfied Clients
Thanks to Pico Digital Marketing's efforts, the client has seen an 82% improvement in cost per lead. The team creates a seamless workflow by communicating frequently and being highly responsive to the client's needs. Pico Digital Marketing's communication skills and strategic mindset have stood out.
Voices of Our Satisfied Clients
Pico Digital Marketing successfully set up the client's PPC channels and provided them with valuable insights into their product's value. The team had excellent project management skills and always delivered on time. Their thoroughness, proactivity, and concise communication stood out.
Voices of Our Satisfied Clients
The engagement has led to dramatic increases in site traffic and conversions, meeting the client's needs and expectations. Pico Digital Marketing holds monthly meetings to discuss updates and provides 24/7 support for any questions or concerns. The team is skilled, trustworthy, and professional.
Your Technical SEO Lifeline
Do you have technical issues sabotaging your website's search engine performance? Get a comprehensive audit and a clear, actionable plan to fix them.
Technical SEO Frequently Asked Questions
Technical SEO is optimizing your website's non-content elements to improve its crawlability and indexability by search engines. This ensures that search engines like Google can efficiently find, understand, and rank your content, which is the foundation for all other SEO efforts.
Our comprehensive technical SEO audit goes beyond a simple checklist. We use a combination of enterprise-level tools and deep expert analysis to identify critical issues affecting your site's performance. The audit provides a prioritized roadmap of actionable recommendations covering crawlability, indexation, site speed, mobile experience, structured data, and more, so you know exactly what to fix and in what order.
Core Web Vitals are a set of three user-centric metrics from Google that measure how fast and stable your website feels to visitors. They include:
- LCP (Largest Contentful Paint): How fast the main content of your page loads.
- FID (First Input Delay): How quickly your site responds when a user interacts with it (e.g., clicks a button).
- CLS (Cumulative Layout Shift) is the amount by which the page's layout shifts unexpectedly while loading. Improving these metrics is critical as they are a key Google ranking factor and directly impact user experience and conversions.
Site speed is a critical ranking factor and directly impacts user experience and conversion rates. Our approach to improving site speed involves a multi-faceted strategy, including:
- Image Optimization: Compressing and resizing images to reduce file size without losing quality.
- JavaScript & CSS Minification: Removing unnecessary code to speed up loading times.
- Browser Caching: Storing static files locally on a user's browser so they load faster on repeat visits.
- Content Delivery Networks (CDNs): Using a network of servers to deliver content from a location closer to the user, reducing latency.
A page not appearing in search results is often an indexing issue. This means Google's bots either couldn't find your page (a crawlability problem) or didn't understand it well enough to add it to their index. Pico ensures your site is fully crawlable and indexable by appropriately configuring your robots.txt file, submitting optimized XML sitemaps, and creating a robust internal linking structure.
What services do we offer for your business
See how our tailored solutions can boost your business. From planning to support, we provide the expertise to drive your success.
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