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Discover how Pico Digital helped Acten increase conversions by 186% through heatmap insights, UX improvements, and checkout optimization for eCommerce success.
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Acten, an international joint supplement brand, partnered with Pico Digital to launch its e-commerce presence in the US. The goal was to introduce the product to a new market, drive online sales, and build a sustainable digital revenue channel.
Within a short period, Pico identified and resolved critical UX issues that had been limiting performance, leading to a 186% increase in conversions, a 30% reduction in cost per conversion, and an 80% improvement in bounce rate.
Despite strong traffic and high add-to-cart activity, Acten’s conversion rates were significantly lower than expected.
Key pain points included:
The data suggested interest was strong, but friction in the checkout process was causing customers to drop off before completing their purchase.
Understand user behavior during the checkout process, identify points of friction, and improve the overall conversion rate without changing the promotional offer or pricing model.
Pico integrated Hotjar heatmaps and session recordings to analyze the complete purchase journey across desktop, tablet, and mobile.
The data revealed that when users entered their coupon code, the discounted price wasn’t reflected above the fold. The updated total appeared only below the billing section — requiring users to scroll down to see the applied discount.
Believing the code hadn’t worked, users abandoned their carts before checkout.
Pico collaborated with Acten’s design and development teams to implement targeted UX improvements:
After implementing the updates, Pico continued to monitor user interaction with the revised checkout flow. Heatmaps confirmed stronger engagement, with users moving smoothly through the purchase process and fewer instances of drop-off before payment.
Pico’s data-led, collaborative approach transformed Acten’s eCommerce experience, directly linking behavioral insights to measurable growth.
By optimizing visibility, trust signals, and user experience, Acten achieved its highest-ever online conversion rate, proving that small UX refinements, powered by heatmaps and analytics, can deliver outsized results.
Through close collaboration and data transparency, Pico and Acten transformed user behavior insights into actionable design improvements, resulting in a dramatic increase in conversions and a reduction in acquisition costs.
This project highlights Pico Digital’s ability to integrate UX research, analytics, and creative problem-solving to drive genuine growth in digital performance.
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