Lumana Achieves 15% Growth in SQL Accepts Within Two Months

Overview

‍

In early 2025, Lumana partnered with Pico Digital to build a predictable, performance-driven marketing engine for its AI video security products and services. As a fast-growing technology company transforming video surveillance with AI-powered insights, Lumana needed more than just visibility — it needed consistency in lead quality, Sales Qualified Lead (SQL) volume, and campaign performance across digital channels.

‍

Within three months, Lumana and Pico Digital achieved remarkable stability in performance metrics while strengthening the brand’s recognition in a highly competitive market.

‍

Challenge

‍

Lumana entered 2025 with strong momentum and a robust AI-driven product, but its digital advertising performance was inconsistent. Previous campaigns fluctuated in cost efficiency and SQL volume, making it challenging to project pipeline growth.

‍

Key pain points included:

• Inconsistent ad performance and lead quality. 
• Up to 60% of leads were irrelevant to target personas. 
• Need to improve Sales Qualified Lead (SQL) consistency without increasing acquisition costs. 
• Limited brand awareness in a competitive AI security market dominated by legacy players. 

‍

Objective

‍

The primary goal was clear: Create consistent, high-quality SQL Accept growth across Google and LinkedIn while maintaining cost efficiency and strengthening Lumana’s category positioning.

‍

Strategy

‍

To achieve this, our team at Pico Digital and the Lumana team implemented a full-funnel performance framework, combining ad optimization, HubSpot data, data alignment, and message precision.

‍

1. Budget Restructuring and Platform Focus

• Pico Digital restructured Lumana’s digital campaigns to concentrate on top-performing channels. Search advertising drove the majority of qualified SQLs, supported by smaller allocations to paid social and awareness initiatives.
• This approach allowed for agile scaling and optimization based on performance outcomes, rather than fixed monthly spend.

‍

2. Data-Driven Lead Qualification

• Lumana’s internal CRM (HubSpot) tracked the full funnel — from Lead → SQL Submit → SQL Accept → Close — providing precise visibility into performance.
• Conversion benchmarks were established early in 2025:
  
  • Lead → Submit: 50%
  • Submit → Accept: 60%

‍

3. Creative and Messaging Alignment

• Messaging emphasized Lumana’s AI-driven automation and camera-agnostic technology, differentiating it from legacy players like Verkada, Genetec, and Avigilon.
• Ads and landing pages reflected Lumana’s modern, intelligent, and reliable brand values.

‍

4. Tight Conversion Tracking

• Pico standardized tracking through Google Tag Manager, ensuring only verified business emails triggered conversions.
• This cut irrelevant leads and bot form submissions by over 40% month-over-month.

‍

Record SQL Accept Growth and Performance Consistency

‍

By Q1 2025, Lumana’s digital marketing results had stabilized and surpassed initial benchmarks.

‍

‍

This 15% increase in SQL Accepts within two months — while maintaining cost-per-SQL efficiency — was the most substantial early achievement of the partnership.

‍

Moreover:

• Pipeline growth mirrored the SQL increase, with a steady rise in qualified opportunities.
• Ad performance stability improved dramatically, reducing fluctuations in cost-per-lead and engagement.
• Brand visibility on Google and LinkedIn increased, with Lumana appearing in high-intent searches such as “AI video security for enterprises” and “AI camera management software.”

‍

Key Achievement

‍

Lumana’s most tremendous success in early 2025 was achieving consistency — delivering a 15% increase in SQL Accepts and a 40% improvement in lead quality without increasing acquisition costs.

‍

This milestone demonstrated marketing efficiency and brand maturity — positioning Lumana as a credible, data-driven player in the AI video security space.

‍

Conclusion

‍

Lumana and Pico Digital transformed fragmented campaign data into consistent performance growth through clear objectives, tight data tracking, and platform-focused optimization.

‍

In just two months, the partnership demonstrated that a disciplined digital strategy could drive efficiency and scalability, laying the groundwork for Lumana’s evolution into a category-defining brand in AI video security.